WE TAKE PRIDE IN DOING GREAT WORK FOR OUR PARTNERS EVERY DAY.
THESE ARE SOME RECENT PROJECTS THAT WERE A WIN FOR ALL.
RAMEN TATSU-YA CRAWMEN 2025
- Background: Crawmen is a coveted, limited-edition dish that's been sparsely available throughout Ramen Tatsu-ya's 12-year lifespan.
- Goals: Utilize media relations, owned media, and more to raise awareness about the bowl.
- Campaign: Apart from traditional public relations and newsletter efforts, Pop Ratio partnered with 9 influencers who genuinely enjoy the brand and the bowl for authentic content that spread the word abut the bowl's limited-time run.
- Results: Through partnerships with 9 influencers, 1.65 millions views and 205,000 engagements were earned. Moreover, this edition of Crawmen became the best selling limited-time bowl in company history, by a landslide.
MAXIMO CONCEPT REVAMP MEDIA ANNOUNCEMENT
- Background: Maximo opened in April 2014 as a Texas-Mexican restaurant in West University. In January 2025, it was reborn as a progressive Mexican restaurant under a new chef.
- Goals: Spread the news about Maximo '2.0' to Houston digital and print media.
- Solution: Pop Ratio completed a PR campaign to raise awareness and bring members of the media in to taste what was new at Maximo.
- Campaign: Positioning the restaurant's young, talented chef as the catalyst for positive change alongside mouthwatering imagery that showcased his culinary talent, continuing the conversation by showing off new menu offerings.
- Results: Maximo was the talk of the town, earning high praise from all.
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FEGES BBQ EASTER TO-GO IMAGERY
- Background: Easter is a big holiday for ordering barbecue and sides to-go for large, family celebrations
- Goals: We aimed to increase sales of proteins and sides year over year during the Easter period
- Solution: Pop Ratio partnered with Feges BBQ on a themed photoshoot to serve as the centerpiece of marketing materials
- Results: Feges BBQ observed high interest in its Easter takeaway menu and sales increased year over year
KOLACHE SHOPPE HEIGHTS LOCATION MEDIA ANNOUNCEMENT
- Background: The Kolache Shoppe, a nearly fifty year-old Houston landmark, signed a lease to open a new, second location. The Shoppe owners were eager to spread the news throughout the Bayou City
- Goals: Earn print and digital media coverage in prominent food-centric publications or widely-read news publications about the opening of the new shoppe, with the inclusion of beautiful Kolache Shoppe imagery
- Solution: Pop Ratio held a photo shoot with the Shoppe owners to craft a large image library for media to easily pull images from
- Campaign: Pop Ratio shared the news about the opening of the new Shoppe, alongside a library of visuals, with a highly-targeted list of journalists
- Results: Coverage of the Kolache Shoppe's new location landed in seven of the most-widely read news outlets in Houston, earning over 2.7 million impressions. Media placements included images from the targeted photos shoot with the Shoppe owners
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VIDEO SERIES - FROM BARREL TO BACKBAR AT EIGHT ROW FLINT
- Background: Eight Row Flint co-owner Morgan Weber desired to share the basics about whiskey barrel picking and tasting with Eight Row flint existing or prospective guests
- Goals: Weber wanted to spotlight the long process behind the acquisition of proprietary whiskey barrels at Eight Row Flint to show the value of the icehouse's barrel program
- Solution: Pop Ratio partnered with Weber to create a social media mini video series consisting of four videos that explained everything from barrel science to placing whiskey barrels on Eight Row Flint's backbar
- Campaign: Pop Ratio published and promoted the video series on Eight Row Flint's social media channels, releasing one episode per week throughout the span of four weeks
- Results: Collectively, the videos earned over 13,000 views and helped fuel new Instagram and Facebook fan growth
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REVIVAL MARKET 6th ANNIVERSARY SOCIAL MEDIA GIVEAWAYS
- Background: Revival Market, the Houston Heights neighborhood cafe was turning six years old and wished to celebrate its birthday in a manner that was unique
- Goals: In addition to spreading the word about its anniversary, the cafe wanted to thank their current customers for six years of loyalty and reach some new, prospective customers along the way
- Solution: With this in mind, Pop Ratio designed a social media contest meant to reach a large number of current and prospective customers in a short amount of time, as well as increase the size of its social media communities - it's social media, after all, that keep customers abreast of the ever-changing menu selection and Revival news
- Campaign: The premise was very simple. Six consecutive days of giveaways across Revival Market's social media channels. Each giveaway would showcase a piece of what makes Revival Market unique (in-house charcuterie program, catering, locally-sourced meats and pantry products, etc.). Participants would enter through commenting on the contest posts or tagging friends
- Results: 364 people entered the contests. 22,597 current and prospective customers were reached through contest messaging. 249 new fans were gained across Revival Market's social media platforms during the span of 6 days
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Pop Ratio is a boutique communications firm based in Houston, Texas.
Our bread and butter is communications strategy, with a focus on social media and public relations management.
let's talk! • [email protected]
Our bread and butter is communications strategy, with a focus on social media and public relations management.
let's talk! • [email protected]