IT FEELS GOOD TO WIN.
BELOW ARE SOME BIG SCORES WE HELPED OUR PARTNERS EARN.

KOLACHE SHOPPE HEIGHTS LOCATION MEDIA ANNOUNCEMENT

  • Background: The Kolache Shoppe, a nearly fifty year-old Houston landmark, signed a lease to open a new, second location. The Shoppe owners were eager to spread the news throughout the Bayou City
  • Goals: Earn print and digital media coverage in prominent food-centric publications or widely-read news publications about the opening of the new shoppe, with the inclusion of beautiful Kolache Shoppe imagery
  • Solution: Pop Ratio held a photo shoot with the Shoppe owners to craft a large image library for media to easily pull images from
  • Campaign: Pop Ratio shared the news about the opening of the new Shoppe, alongside a library of visuals, with a highly-targeted list of journalists
  • Results: Coverage of the Kolache Shoppe's new location landed in seven of the most-widely read news outlets in Houston, earning over 2.7 million impressions. Media placements included images from the targeted photos shoot with the Shoppe owners

VIDEO SERIES - FROM BARREL TO BACKBAR AT EIGHT ROW FLINT

  • Background: Eight Row Flint co-owner Morgan Weber desired to share the basics about whiskey barrel picking and tasting with Eight Row flint existing or prospective guests
  • Goals: Weber wanted to spotlight the long process behind the acquisition of proprietary whiskey barrels at Eight Row Flint to show the value of the icehouse's barrel program
  • Solution: Pop Ratio partnered with Weber to create a social media mini video series consisting of four videos that explained everything from barrel science to placing whiskey barrels on Eight Row Flint's backbar
  • Campaign: Pop Ratio published and promoted the video series on Eight Row Flint's social media channels, releasing one episode per week throughout the span of four weeks
  • Results: Collectively, the videos earned over 13,000 views and helped fuel new Instagram and Facebook fan growth 

REVIVAL MARKET 6th ANNIVERSARY SOCIAL MEDIA GIVEAWAYS

  • Background: Revival Market, the Houston Heights neighborhood cafe was turning six years old and wished to celebrate its birthday in a manner that was unique
  • Goals: In addition to spreading the word about its anniversary, the cafe wanted to thank their current customers for six years of loyalty and reach some new, prospective customers along the way
  • Solution: With this in mind, Pop Ratio designed a social media contest meant to reach a large number of current and prospective customers in a short amount of time, as well as increase the size of its social media communities - it's social media, after all, that keep customers abreast of the ever-changing menu selection and Revival news
  • Campaign: The premise was very simple. Six consecutive days of giveaways across Revival Market's social media channels. Each giveaway would showcase a piece of what makes Revival Market unique (in-house charcuterie program, catering, locally-sourced meats and pantry products, etc.). Participants would enter through commenting on the contest posts or tagging friends
  • Results: 364 people entered the contests. 22,597 current and prospective customers were reached through contest messaging. 249 new fans were gained across Revival Market's social media platforms during the span of 6 days
Pop Ratio is a boutique communications firm based in Houston, Texas.
Our bread and butter is communications strategy, with a focus on social media and public relations management.
​
let's talk! • carla@popratio.com